Digital, Non-HDTV
Digital television (DTV) uses digital modulation and compression to broadcast video, audio and data signals to television sets. more...
Introduction
A major use of DTV can be to carry more channels in the same amount (6 MHz) of bandwidth. Another can be high-definition programming. The digital signal eliminates common analog broadcasting artifacts such as "ghosting", "snow", and static noises in audio. It can replace them with new MPEG compression artifacts, such as "blocking", when transmitted at too low a data rate, and may fail to work entirely in situations where analog television would have produced an impaired but watchable picture. Depending on the sophistication and level of the error correction defined by the standard and chosen by the broadcaster, DTV may either work perfectly or not work at all.
The switch-over to DTV systems often coincides with a change in picture format from an aspect ratio of 4:3 to one of 16:9. This enables TV to get closer to the aspect ratio of movies and human vision. On traditional screens this leads to "letterbox" black bars above and below the picture due to placing the 16:9 picture in a 4:3 frame. The previous aspect ratio of 4:3 was chosen to match the Academy of Motion Picture Arts and Sciences standard ratio of the day.
Market
Terrestrial
Digital terrestrial television (DTT) is in the process of deployment in a number of countries.
- Governments see DTT as a "futuristic" technology that will push their country to the forefront of the "digital revolution" and free up existing TV frequencies for resale, for example to communications operators.
- Broadcasters see DTT as a way to fight competition from satellite and cable DTV and other digital program distribution technologies, such as personal digital video recorders (PVR) and video on demand (VoD).
- Hardware manufacturers see DTT as a way to sell set-top boxes first and new all-in-one TV sets later.
- Consumers see DTT as a way to obtain more programs from their existing TV antenna at the cost of a set-top box or new television.
In some countries, DTT is seen as a technology that is being pushed on a public that does not exhibit much demand for it. This is particularly so in countries where high-definition programs are broadcast terrestrially, since HDTV sets are at the moment prohibitively expensive, and very little HDTV content exists apart from movies.
Satellite
DTV has been shown to be commercially viable in the satellite television market, where it is used to multiplex large numbers of channels onto the available bandwidth. The business model for satellite DTV in the U.S. and the UK is similar to that for cable TV. Satellite DTV operators tend to act as packagers for large numbers of channels, including pay-TV. The greater RF bandwidth available to satellite operators allows them to out-compete terrestrial DTV operators on both number of channels and picture quality.
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